In offices and stores around the world, the appearance of the package plays a significant role in most of the purchasing decisions. For this reason, it is important to choose the right printing process that will send the right messages. Whether destined for your retail shelf or your warehouse, modern printing innovations will enable you to display your products in corrugated packaging, which will play an elemental role in the promotion of your brand. Here are three methods you can use for printing images or writings onto your corrugated displays and boxes:
Litho Lamination
Litho laminating produces decorative and attractive commercial and packaging displays with excellent finishes that make it ideal for your business operations. The litho lamination process works by combining a laminated protective layer and litho printing with corrugated boards. This combination allows high quality and durable graphics to combine with the strength and lightweight of your corrugated cardboards. As a result, this creates highly portable and resilient packaging boxes, point of sale displays, floor displays, and other commercial materials. This printing method is suited for consumer packaging like shipping boxes that require the protective qualities of corrugation and the visually appealing graphics of litho printing.
Flexographic Printing
This printing option, also known as direct printing, is a method in which an image is directly applied to the surface of a corrugated package. It uses flexible polymer or rubber plates to transfer images onto a corrugated surface. Water-based and fast-drying inks are often used to allow for faster running speeds.
With flexographic printing, it is best to keep the graphics as simple as possible. This is because corrugated materials are highly absorbent and may not work well with high definition graphics. Since it uses printing plates, this type of printing can achieve the look of a litho-laminated box, which makes it a cost effective alternative for retail display kits and point of purchase (POP) displays.
Screen Printing
With this process, ink is forced through a tight screen mounted on some frame. This screen carries the stencil that defines the area of the image and contains porous materials, which allows full coverage of the ink on the corrugated board. If you are considering images with a higher resolution than flexographic printing offers, the you should go for screen printing. You can use this printing method for POP displays or packaging. In addition, screen printing is ideal for medium sized and small production runs.
