For a long time now, black and white photocopiers have monopolized the industry, and that was okay. However, that is no longer the case. Today, if you have a black and white copier, you should think about swapping it for a coloured one, and there are four reasons that should compel you to do so.
Color copiers give you more options
If you are buying a coloured copier, you are essentially buying a black and white and a coloured copier. It's sort of like having a 2-in-1 machine, because you get two features that you can use interdependent of each other at any one time. Essentially, a colored copier is superior because it gives you more options. You can reproduce your documents as black and white or you can reproduce them as coloured. You can also choose to produce documents that are mostly in black but with certain bits in colour. Acquiring a coloured copier, therefore, does not mean that every copy you make henceforth will be coloured. It just means you have more options in terms of colouring your paperwork.
Color is much cheaper today
A few years back, color copiers were not as common because coloured ink was not very affordable. The thought of getting a coloured photocopier was therefore not a cost-friendly one. Today, coloured ink is much more affordable than it was years ago. With the gap between black and coloured ink being that much smaller, getting a coloured copier is now an affordable investment that any business can afford to take up.
Color provides better document presentation
Finances aside, you also have to think about the quality of your documents when buying a copier. Color copies are much more attractive and make your work look neat and well put together. With color, you can group different batches of copies or data differently to make your work presentable. You can also brand your work better by using coloured logos or business colors in your letters, memos, leaflets and other copied paperwork.
Colored copies promise better information retention
Last but not least, colored documents increase the rate of information retention among readers. Color-coding can be used to highlight important information or to make information more attractive, thus getting readers to be more enthusiastic when reading it. As a result, more people are likely to remember information from a colored copy than a black and white one.
If you are ready to make the change from black and white to colour, simply talk to your office equipment supplier or printing services, like Copyworld, about a trade-in or a direct purchase of the many coloured copiers in stock today.
